Ms. Jenner when she was Mr. Jenner.
in January 2010, when Old Spice was still grandpa’s deodorant and the world still used the pronoun “he” to refer to Bruce Jenner, I was hired to write a script to kill Zipfizz’s competitor 5 Hour Energy. They said they had Bruce ready to go and needed something to wake up the world and show them they were better.
In hindsight, they may not have been ready for this.Forzipfizz DateJanuary 2010
built to burn Next
maintaining a brand