Ryan "Alpha" Romero

branding a longhorn

tv

I worked as creative director on this project with a small group of students at the University of Texas. We were challenged with re-branding the Longhorn Network as it was experiencing a real image problem. The spots were praised by fans as being far more true to life and relatable than the original launch spots by W+K. Way to go, students.

GOLD STUDENT ADDY – TELEVISION CAMPAIGN
2x BRONZE STUDENT ADDY – INDIVIDUAL TELEVISION (Little Longhorn and Homesick)

Forlonghorn network

Homesick

Little Longhorn

Shoot For It