branding a longhorn

The Longhorn Network came to UT with an image problem and my students and I were charged with helping them fix it. These resulting spots run nationwide on ESPN were praised by fans as being far more relatable than their original launch spots from W+K.

GOLD STUDENT ADDY – TELEVISION CAMPAIGN
2x BRONZE STUDENT ADDY – INDIVIDUAL TELEVISION (Little Longhorn and Homesick)

  • For longhorn network
  • Type tv

Homesick

Little Longhorn

Shoot For It