Ryan "Alpha" Romero

it’s more bueno

print, tv

My first gig out of grad school was with a small shop in Dallas. They didn’t have much, but they did have Taco Bueno, a regional Tex-Mex chain. Content to be a little odd and irreverent, Taco Bueno needed us to hammer home their fresh, made-in-store messaging.

We all have fond childhood associations with learning new things: Sesame Street, Boy Scouts, even science textbooks and TV shows. Hence, Train Time and Dr. Science were born. Even the tray liners got a taste of this new campaign.

NOTE: The two TV spots immediately follow as separate projects.

Fortaco bueno