Mountain Dew had never been one to follow the pack. From being one of the first big brands sponsoring NASCAR to shaping the extreme sports movement, they’ve always been into taking risks. So, it seemed fitting to design their site in a new and different way back in 2007.
The site consisted of many, many pods. As a user clicked on one pod, it was surrounded by others with applicable content. This way a user was only displayed content relevant to their search while the rest was pushed to the background. Now, of course, it seems dated. So goes technology.Formountain dew
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bad dog / good start