Ryan “Alpha” Romero

tava product launch



This was a big launch for Pepsi. They were determined to kick off a new product line using only online experiences and tasting parties around the country. No print. No TV. Nothing else.

Supporting new artists and musicians, Tava set up shop at events like Sundance film festival with VIP parties and bars stocked with Tava as mixers. The online experience allowed people to explore the new product, music, art and a little bit of themselves with tons of easter eggs buried throughout the site.