Ryan “Alpha” Romero

amp yourself


In 2008, when micro-sites were all the rage, we tapped famed artist/illustrator Chuck Anderson and digital art guru Joshua Davis to help us create this personalized experience for AMP.

With new “innovations” in flavor and benefits, the brand needed a way to help people choose which AMP was right for them. The site created a unique energy signature based on the user’s chosen goals, geographical location, and the current time. This signature fell into one of four categories, recommending the type of AMP innovation the user should try.

Each a moving work of art, these signatures entertained users, and us, for long periods of time.

Foramp energy